Your shoes are the foundation of your running-literally. But here’s the part most women don’t know:
👉 Even the perfect new shoes can cause injuries… if you don’t transition into them properly.
Yes, really!
And after learning this from a professional running coach (and seeing SO many women struggle with this including myself in the past), I knew this needed its own blog.

Because your body loves running…
…but it also loves consistency.

And switching shoes too fast is a shock your muscles, tendons, and feet don’t appreciate.

So today, let’s talk about:

  • why phasing in matters
  • how to transition safely
  • how to track mileage properly and what retreat ladies should do before Tuscany.

Why You Shouldn’t Start Running Full-Time in New Shoes

Here’s the thing:

When you buy new shoes — even the same model — there are ALWAYS differences:

  • Fresh cushioning
  • Stiffer structure
  • New support levels
  • Different pressure points
  • A new drop height (sometimes even 1–2mm makes a difference)

Your body has adapted to your old shoes over hundreds of kilometres.
So if you suddenly switch to new ones, your feet, calves, and Achilles get a little… confused.

Translation?
Soreness, tightness, and unnecessary injury risk.

This is exactly why countless women stop running each year, blaming their “bad knees” or “tight calves,” when actually?
It was just a rushed shoe swap.

How to Phase In Your New Shoes (Professional Approved)

Here’s the simple transition plan recommended by running coaches — and YES, it works.

Week 1: 20–30% of weekly mileage in the new shoes

Short, easy runs only.
Let your body “meet” the shoes gently.

Week 2: 40–60%

Alternate every run: old → new → old → new.

Week 3: 70–80%

Your body is now adapting to the cushioning + structure.

Week 4: 100%

Welcome to your new shoe era ✨

This slow build helps your muscles adjust safely.
And it prevents the tight calves or niggly ankles so many women mistake as “random pain.”

How to Calculate When Your Shoes Need Replacing

This part always surprises people…

Most running shoes last BETWEEN 500–800 km.
And trail shoes can sometimes wear faster depending on terrain.

A simple method:

Option A: Calculate it yourself

If you run ~20km per week → that’s roughly 80km per month.
Your shoes will last about:

500km = 6–7 months
800km = 10 months

Option B: Let your app do the work

In most apps (Garmin, Strava, Nike Run Club):

  1. Add your shoes
  2. Input the purchase date
  3. The app automatically tracks the mileage every run
  4. It warns you when you’re nearing retirement mileage

Honestly, this is a game changer for staying injury-free.

A Note for My Tuscany Run Retreat Ladies

This is the time of year when lots of women decide:
“New shoes for Tuscany!”
And I LOVE the excitement – I really do!

BUT…

Because we run on a mix of surfaces (gravel, woodland paths, rolling Tuscan roads), trail shoes are ideal for comfort and stability.

My advice?
✨ Buy them at least one month before the retreat
✨ Do the 4-week transition plan above
✨ Break them in gently
✨ Avoid showing up with stiff, fresh-out-the-box shoes (your feet will thank you!)

And yes, I’ll always have blister plasters on hand…
…but let’s try to keep them in the bag 😉

Final Thought: Your Shoes Are an Investment in Your Running Joy

When your feet feel good, running feels good.
When running feels good, you stay consistent.
And when you stay consistent, everything changes:

  • your confidence
  • your energy
  • your strength
  • your belief in yourself

Getting the right shoes — and breaking them in properly — is one of the simplest ways to stay healthy, happy, and running strong.

And that’s always my goal for every woman who joins me in Tuscany

Check out our upcoming Tuscany Run Retreats!